TEKLA EVELINA SEVERIN

Exhibition-, Interior design, and styling for Johanson Design showroom at Blekingegatan 22 for Stockholm Design Week, Feb 2024.
(An exhibition in two parts where the other part was taking place at the Stockholm Furniture Fair, Älvsjö)

The theme SOLARIS with the circle as shape , movement, plan layout and stylized as a symbol of the sun, was all interpreted from the brief, vision and work of Johanson Design with sustainability and circularity throughout the full design process.

The history of the showroom as an old theatre also inspired to create a clear dramaturgy, all the way from the entrance into the end wall of the exhibition as well as to the draped rooms made of curtains, as different stages.

The colour scheme were developed from the aim
to create a warm, welcoming and joyful atmosphere from the entrance into the big room, in a before big and total white and grey space (like a white canvas), as well as display “as many palettes as possible” to showcase the flexibility of Johanson design, that offers 200 RAL colours as standard for all their furniture

Photography: Fredrik Bengtsson
Retouch: Niklas Axelsson and Anneli Nilsson
Intern: Luna Clertan
Styling assistant: Clara Dayet

Exhibition design, curation and styling of 250 sqm empty space at the entrance of Stockholmsmässan, for FORMEX interior fair 17-20 January 2023 on the theme of the fair “Colour Vibes”.

The brief was to pick and curate 200 products from 400 exhibitiors from different categories; like garden, kids, bed linnen etc. The limitation was to close one 25 meters facade , to have a total height on maximum 3 meters and to have a “cafe part” integrated.

Then creative freedom.

The inspiration behind the plan layout was a labyrinth, hide and seek games and a rubrick´s cube. The 4 houses and 2 open spaces are placed zigzag to each other to create forever changing new perspectives and framings, and colour dimensions when moving through the space.

The vision for the design and atmosphere were to balance between surrealism and realism. Were 2D geometrical graphics and 3D realistic interiors with ´real` room functions correlated with the categories of FORMEX´s exhibitors met.

The style is very eclectic inspired by the diversity of the exhibitors, their objects and products. Especially it’s a style flirt with Memphis design and art deco.

Special thanks to Bolon, Montana Furniture, Atelier Areti, Astrids textiles, Bebo Objects and Sofacompany for the collaboration on this.

Photography: Fredrik Bengtsson & Tekla

rug design, art direction, interior design, styling and exhibition design for the launch of SEGMENT RUG COLLECTION for ogeborg and their 60 years anniversary; a historic tribute to two of the most classic patterns; the stripe and the square.

the rugs hare hand tufted and consists of wool and tencel and are sustainable produced in portugal

photography exhibition: osman tahir
photo rugs: jan landfeldt
3D visualisation: terzo piano

curation, sceneries and art direction: of montana furniture´s three new colours of comfort; acacia, ruby and clay.

photography and retouch: yellows and mikkel mortensen
creative lead montana: karoline nygaard petersen
stylist (besides clothing): sofie brunner

interior design for the tile product collaboration; färgblock, launching at Cersaie, Bologna, September 2022. The new collection called färgblock -meaning colour block in English - a 5x15 cm tile with gloss finish in 13 colours, is a collection collaboration with Italian Quintessenza and its founder: Ramona Macchi. The collection -as well as the design of the spaceS- is developed with purpose to inspire for playfulness and more versatility in everyday life and spaces.
3D visualization of my 3D sketches : 3 different studios; Bulidest, Anna Broeng and terzo piano

product development, art direction, set design & styling: of the very simple teklan edition - a customized edition of the very simple kitchen system; now avaible in mustard -including powder coated screws- with striped white carrara and black marquina marble and in terracotta with striped pink portuguese- and levanto red marble.

Launched and exhibited during Milan Design Week, September 2021.
the inspiration was found in the dialogue between Italy and Sweden and the expression where the two sensibilities clashes. read more in the dialogue below
photo: Fredrik Bengtsson and retouch: Retuschor.se

tile product collaboration, exhibition-and interior design and styling: launching at Cersaie, Bologna, September 2022.
The new collection called färgblock -meaning colour block- a 5x15 cm tile with gloss finish in 13 colours, is a collection collaboration with Italian Quintessenza and its founder: Ramona Macchi.

The collection -as well as the design of the space- is developed with purpose to inspire for playfulness and more versatility in everyday life and spaces.
Official photography: Elodie Cavallaro

Exhibition design of 130 SQM for Johanson Design at Stockholm
Furniture Fair, Älvsjö, Feb 2024.
(An exhibition in two parts where the other part was taking place at the Showroom, Blekingegatan 22 )

The theme SOLARIS with the circle as shape , movement, plan layout and stylized as a symbol of the sun, was all interpreted from the brief, vision and work of Johanson Design with sustainability and circularity throughout the full design process.

The colour scheme were developed from the aim to create a grounded, earthy, warm and timeless holistic atmosphere, inspired by nature itself, with many shades of “terra” , sky, sea and rays of sunlight - in contrast to the surroundings of a traditional fair, where the main scene was the “mushroom forest” featuring the CHAMP stool and side table from Böttcher & Kayse under a red sun.

The aim was also to showcase the flexibility of Johanson design, that offers 200 RAL colours as standard for all their furniture.

Photography : Fredrik Bengtsson

rug-, colour design, art direction and styling for the new teklan collection x Layered, including seven rugs in hand tufted 100% wool, fluffy mohair blankets in four solid colours, and two selected and curated fabrics from Kirkby Design// Romo Group for LAYEREDS’s classic Rosso sofa and was launched during Stockholm Design Week 2024

the inspiration behind the collection is where the two-dimensional and three-dimensional perception intersects, read more: https://layeredinterior.com/en/info/teklan.html

Photography: Mikael Lundblad
Illustrations: Cecilia Carlstedt

exhibition curation, set design, and photo direction:
for Ogeborg x Toniton Rug Art Collection & Emelie Thornadtsson ceramics within Ogeborg´s showroom. Photo: Fredrik Bengtsson

colour edition: Uno Stripe Terracotta & Peach - @Teklan edition

interior design and colour setting: renovation private apartment, floors, finishings, kitchen, bathrooms, hallway, Stockholm 2021

colour direction/interior design: -In collaboration with digital 3D artist Anna Broeng ; A digital destination of colourful inspiration and endless possibilities…a series of III room sequences

photography & styling: for hotel salt of palmar, mauritius
design camille walala togheter with JFA architects
styling, direction & execution /
in collaborations with stylist sarah baker
*partly retouched by: johan groth

artistic director at Toniton -a new colour brand within interior surfaces (walls, floors, ceilings) furnishings and accessories -based on 6 different matching palettes. Launched late 2020

colour curation of the mix pattern mat for heymat; now available in the new edition “Teklan Mix” in 3 different sizes. “Inspired by gemstones, the Mediterranean and 70´s colour schemes I wanted to create something soothing as well as inspiring to come home to”
direction & styling: me
photography in collaboration with Gabriel Söderbladh

colour direction, photography and styling: of the limited teklan edition of TRN C4 pendant - available in 20 ex in the unique developt and curated colours; periwinkle, ochre and olive green.
Available via the Pani Jurek website.

The Pani Jurek´s C4 lighting fixture is a part of TRN collection. Three dimensional objects inspired by Tarasin painting , having a simple calligraphic form so they can play and talk tighter as if they were letters from a non-existing alphabet.
The handcrafted process of glazing ceramics gives the collection a truly unique character. It’s finished with brass elements.

colour direction, set design, styling: the montana free system; now avaible in special teklan edition; the iris and masala + set design, colours, styling and direction of the official imagery

interior-/ exhibition design and styling: of a 56 sqm empty space to an apartment at the salon del mobile 2022, for- and as a part of Sancal´s 3 scenes; their own white canvas and studiopepe´s “milanese splendor” living room. Official photography: maria teresa furnari

Product design together with Stine Aas for Bebo Objects

The Design is inspired by stacked and layered food (which also inspired to the name itself, trifle like in the English layered dessert)
The three generous trays that can be removed and used as a tray(s) separately
Trifle is available in three different versions;
primary green and sottsass alpi veneer trays,
primary red and three shades of red trays,
solid black with brown-black trays

interior design and product colour consulting:
for vauni and their eco-friendly fireplaces. resulting in a palette of four new colours, all based on vauni´s core values ;
with nature as the inspiration.
Campaign and 3D visulazation : Company 56

concept, art direction, set design and photography for stilleben architects. Styling Clara Dayet

photography: cover and spread assignment for the swedish architecture magazine Tidskriften RUM; featuring the iconic 1970´s post modern labyrinth building muralla roja, Calpe, Spain designed by RBTA (Ricardo Bofill)

photography: documentation of 2017´s stockholm furniture fair´s design bar "sulla bocca di tutti" designed by note design studio  

Colour- and product collaboration: Kånken art 2022 for Fjällräven.
Inspired by nature’s own lines and the biggest line of them all; the horizon line, Tekla created three colour ways grounded in places and nature; Landsort, poppy field and coastline-sky

se the full video: Kånken art 2022

concept & creative direction for ikea 2019 February launch news

photography: a story about the home of daniel heckscher, designer at note design studio for sight unseen (< full story)

concept and set design in scale 1:10 where the material; IQ Natural; a bio-attributed vinyl- were interpreted into a series about space, sustainability and patterns..
photo together with Gabriel Söderbladh
set design assistant: My Zachrisson
retouch: retuschor.se

photography:
when not been able to travel (due Covid-19) sculptor Adriana Jaros created our own dream destination. Adriana created the sculptures in. London and sent to me in Stockholm where I portrayed them in direct sunlight. They are also available as posters here: https://www.adrianajaros.com/product-page/dreamed-destination-5

set design & styling: HM HOME´s limited edition; Colour pop.
photo: Fredrik Bengtsson and retouch: Retuschor.se

photography: interior portrait of private home / unique fishbone flooring apartment (brief from client; a bit Josef Frank a bit Kandinsky), commission for oak the nordic journal -vol.9
architect: tham & videgård
carpenter: retsloff snickeri

art direction & photography: part of look book story for bright volumes -in collaboration with stylist sarah baker

photography: documentation of the million programme in alby (suburb, stockholm), for subtopia magazine 

photography & set design for radicalyes SS17

photography: interior portrait of oddsson ho(s)tel  , designed by DÖÐLUR -featured in sayhito

photography: a series about sunny famous and non famous buildings in swedish suburbs, small south european or super big american cities. 
part of this series was also published in the the swedish design/architecture magazine RUM, april issue, 2015

set design blues for spill commercial
Client: Lambi
Production: Crosby
Agency: ANRBBDO

photography:
Camille Walala´s house installation for Lego, London January 2020

photography: portrait of Guadeloupe for air france magazine, february 2018

photography, set design and styling together with iwa herdensjö -print designer of the wallpaper stunner -for photowall

photography & art direction: look book for the launch of hysteria socks tights launch AW18 feat. artists: fanny ollas , Katherine at kjp studio
elena ramirez & ida björses & myself

art direction & photography: an architectural tour -in food- for the london based contemporary food, art and culture journal; 
the gourmand  (<full story)

concept, set design, styling and photography for atelier cologne and their new fragrance “clémentine california”
agency: nina noten

pop up exhibition design (and photo documentation): of norweigan northern´s first furniture and accessories launch, stockholm design week 2018. The brief was twilight colours, subdued mood, flexible and creative spaces that inspires

photography & set design: visual story for muuto featuring their "dot" hooks

photography & set design: promotion work for the NCS colour institute, showing different ways to create palettes by use their new colour scanner colour pin II

photography & art direction & styling: for Berlin based new tendency 

advertising: concept, set design & styling
for swedens pharmacy apoteket
photo: tommy darmark/crosby
agency: forsman & bodenfors

photography, art direction & set design: personal project in different scales

art direction & photography for the swedish design/architecture magazine: RUM, february issue, 2015. theme: domestic science